FILTERFIVE is a strategic consulting firm steeped in the discipline of design and tempered in the reality of a corporate world. Strategy is our business - Below are samples of work, some of which was completed with teams of talented folks while in the employee of other companies.
Coca-Cola X Chocoolate

A graceful collision of brand iconography successfully integrates Coca-Cola with Chocoolate, a young men’s brand owned by influential Hong Kong-based retailer, I.T.

Coca-Cola Chocolate
Emeco X Coca-Cola

Green is good…but good green design is even better, especially when it’s a re-release of the iconic, signature-trademarked aluminum 1066 Navy Chair by its owner, Emeco, in recycled PET.

Emeco X Coca-Cola
Coca-Cola RPET

An environmental sustainability initiative instills in the consumer the idea that products made from recycled material (in this case, RPET) are as good as, if not better than, products made from virgin materials.

Coca-Cola RPET
Coca-Cola X Trexi…A Better Tomorrow

A blind box activation of high profile brand Coca-Cola crosses real and conceptual boundaries via the execution of design-driven Trexi vinyl collectibles and coordinating ancillary merchandise.

Coca-Cola X Trexi
Coca-Cola X Play Imaginative

An unconventional interpretation of Coca-Cola’s long-standing support of World Cup is taken to market via Play Imaginative’s highly collectible vinyl toys and designer signing events.

Coca-Cola X Play Imaginative
Coca-Cola China

Delivering against the division-driven brand imperative to communicate east-meets-west brings Coca-Cola’s beyond-the-beverage global merchandise appeal to an untapped market in China.

Coca-Cola China
Coca-Cola Japan

An homage to selective Coca-Cola historical references, balancing product heritage with contemporary brand positioning, ensures a positive brand impression with Japanese consumers.

Coca-Cola Japan
NPE Textile…Growth Initiative

Business builds on two fronts: the development and implementation of a contemporized and consistent identity system and identification of new customers through an exhaustive research exercise for NPE Textile.

NPE Textile
Coca-Cola Design Language

Interpretation of signature attributes of the Coca-Cola contour bottle into a design language extends the experience of drinking a Coke across related categories of product.

Coca-Cola Design Language
Coca-Cola by Karim Rashid

Modern, consistent, and believable is a re-interpretation of brand Coca-Cola via lifestyle products carrying the aesthetic signature of the prince of plastic, Karim Rashid.

Coca-Cola by Karim Rashid
Coca-Cola X Shag

Connecting with young adults in Japan and China is an extensive mix of product featuring the recognizable, off-beat character stylings of illustrator Josh Agle (Shag).

Coca-Cola X Shag
Coca-Cola Andy Warhol

A lifestyle-driven program makes strategic (and ironic) brand-driven use of Coca-Cola imagery as it was originally envisioned and immortalized by artist and iconic pop-culture figure, Andy Warhol.

Coca-Cola Andy Warhol
Everworth…Strategy Positioning and Identity

The building of brand Everworth reflects its principal’s vision for a business and integrates his varied pursuits, including his background in the licensing industry and his altruistic concerns.

Everworth
Coca-Cola Beijing 2008

Setting a new standard for the strategic use of merchandise in conjunction with youth-focused sponsorship activations includes brand-relevant environmental stewardship initiatives for Beijing 2008.

Coca-Cola Beijing 2008
Coca-Cola WE8

WE8, extending the unprecedented collaboration of Chinese visual artists and designers with western musical talent celebrates and commemorates the significance of China’s hosting of the 2008 Olympic Games.

Coca-Cola WE8
Coca-Cola Jeans and Tees

A synthesis of beverage branding and market positioning into the lines of well-established, influential denim labels, creates high-grossing commercial value and much-needed connection points with young consumers.

Coca-Cola Jeans and Tees
Jones New York, Ralph Lauren, and Christian Dior

Affordable styling for a discriminating, fashion-savvy consumer is brought to market via trend-right and brand-consistent sportswear, suiting, intimate apparel, accessories, and home product.

Ralph Lauren
Geomuck…A Brand Refresh

A visual overhaul of presentation materials for Geomuck, a Korean trading company, results in a more favorable customer response to its seasonal textile line and an increased projection of its sales.

Geomuck
Holly Getty…An Expression of the Individual

Holly Getty, New York based personal stylist, was ready for a makeover of her own. With a revamped website and marketing materials, she now has a distinct, direct, and honest approach for recruiting clients.

Holly Getty
United Way…Brand Extension to Extend Reach

Within the context of their LIVE UNITED campaign, we are helping United Way distinguish itself in a crowded landscape, assert authority, and recruit members by extending its reach into consumer products.

United Way
Case Study Compilation

Click here to download a document summarizing all of FILTERFIVE’S case studies.

Case Study Compilation
Case Study Compilation

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